Watching and Monitoring:

 

Once you have your trade mark and/or design applications in place, it is important that you fully protect and enforce your trade mark and design rights, to maintain, preserve and strengthen your rights and business reputation. A pro-active intelligence-led approach, with early detection of potentially conflicting rights, is the best way to ensure that your trade mark and design assets work hard for your business and keep you ahead of your competition.

 

Trade Mark and Design Watches - words and/or images. Determine if other brand owners/third parties are filing applications identical or similar to your own. We advise on whether any action is recommended against an identified application e.g. through requesting withdrawal or filing an opposition

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Owner/Applicant Watch - determine which trade marks and designs your competitors are filing

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Application/Registration Status Watch - notifying you of any changes to a competitor/third party application or registration                                       

Company Watch - lets you know the status of a competitor/third party company

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Web Watch - online monitoring of your own trade marks and designs is helpful in determining whether there are any infringements of your rights, and that any usage by third parties (where not infringing e.g. licensed use/consent to use) is in accordance with your brand/design guidelines